Writing
Notes on making a case
What we learned building a presentation tool that starts with the argument, structure, design, brand, and the decisions behind them.
Product philosophy
LatestDecks That Argue, Not Just Slides That Exist
Why we built our drafting around a twelve-beat narrative structure instead of asking a model for a list of topics.
4 min read
Read the postDesign notes
Show the Plan Before You Build the Deck
Every generator hides its plan. Making the outline a required, editable step turns a rebuild into a single drag.
4 min read
Engineering
Why We Built the Canvas Before the Generator
A generated deck is worthless if you cannot edit it. Here is what a true 1280 × 720 artboard changes about the whole product.
5 min read
Brand
Your Brand Is Not Two Colours and a Logo
Words you use, words you avoid, what you are and what you are not — the parts of a brand every deck tool forgets.
4 min read
Enough theory. Try it on a real deck
Everything we write about is in the product today, free while it is in early access.